Samos is "Special"

2 days ago, i have been at the port of Pythagorion for a drink. After a long "nihgt" :-) i decided to have a cheese pie before getting a Taxi back home. In the shop around the corner, their had Ham&Cheese pie "Special". I`ve got one of those... it was nice and tasty, with Ham and Cheese inside... but what was it about the special?? So, i asked the shop owner, whats the special on this cheese pie? The owner replied: "The word special is special." I was a little bit confused that moment and than the owner starts laughing, and explained to me: "If i name it special, it sells better."
Well, thats realy special... Hahaha